Build Wealth Using Opt-in E-mail Lists

Published: 17th September 2010
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How to Organize & Start Collecting E-mail Addresses of Your Website Visitors.



While there will always be individuals who visit your Website who will purchase from you on their first call, unfortunately there are plenty more who need to be contacted a couple of times before they feel free to make further purchases from you.



Before they are ready to buy from you, you will need to create and build your credibility, and develop a relationship with them; this will help to build their trust in you. The key to successfully accomplishing this task is to plan how you are going to collect the names and e-mail addresses of each visitor to your web site… this will give you another bite of the cherry to close the sale or sell to them again at a future event.



This action should be dealt with ‘Before’ you get to the launch of your website.



There are three very powerful ways you can help construct your credibility and establish trust with your customer…offer then something for…’Free’ (1) Offer a free subscription to your newsletter, (2) Offer a free report via autoresponder, or (3) Offer a free eBook.




People are always looking for ‘Free’ information, and are more likely to buy from you again in the future when they see who their e-mail is coming from. When a customer volunteers their E-mail address and name at your Website, this gives you permission to send them any of your special promotions.



1) Start Your Own Newsletter/Blog

It’s been known among Internet marketers for a long time now that newsletters are a powerful way to market your product or Website. It’s also a fantastic way to help improve your credibility as an ‘Expert’ in your field. Sending them your promotions in the future will be that much more successful, because:

• You captured their name and e-mail address when they

subscribed to your Website or product.

• Helps to established your credibility and trust.

• Helps to you developed a reputation as an industry expert.

• Helps bond a relationship with your customers.

• Helps stimulate loyalty with your clients.

• And helps maintain frequent contact.


This trick of regularly giving your customers useful or entertaining information they can use and benefit from, will help to adhere trust in you and your work…building respect, which in the end will create customer confidence to buy from you.



Now that you an idea as to why you should give something away for ‘free’ you will be left with the task of putting all this into action. So "How do I get people to subscribe"?



Just writing hundreds of newsletters alone want guarantee that you will end up with thousands of new subscribers. First you need to add a link on your website/blog describing your newsletter.

• Free content for the taking. If you’re having trouble writing your own newsletter, you may be interested to know that there are sites that provide ‘free’ articles that you can use. You can choice a article that fits your niche, copy and passed it into your Website/Blog, the author as given his/her permission to use their article providing you don’t remove any of their links. This allows you the opportunity to publish the article as it is, or you may add to it’s content, even placing your own links in too.

• Formatting your newsletter. Don’t write ‘gibberish’. There’s too much rubbish out there today. If your newsletter isn’t much better, hard to read, or written in words that most people don’t understand…then they just won’t be bothered to even try. They’ll delete it and your credibility will be destroyed. Don't write just for the sake of writing...make it count.

• Selling advertising space in your newsletter. This as got to be one of the best ways to increase your income without all the effort…selling advertising space in your newsletter.

• Mailing your newsletter to thousands at the click of a button. There are many bulk email programs on the internet; some with trial software downloads for you to try before you buy. Roibot is one of the easiest to manage.



2) Offer a Free Report via Autoresponder

An autoresponder is a simply e-mail program that is designed to automatically respond to any incoming e-mail at a particular address (i.e., yourname@yoursite.com) with a pre-written message. If you can opt for a pro version or paid for one, then you can be sure there are no advertising inserted into your message, which usually advertises the auto responders company.

• Capture e-mail addresses of potential customers so that you can market to them again and again.

• Send a ‘Thank you’ to every person who e-mails you to let them know when you’ll be getting back to them by…

• Confirm orders and subscriptions automatically

• Track the response different ads receive.



3) Offer a ‘FREE E-book’ via Download

It’s not really that heard to write an E-Books. But if you don’t want to go through all the trouble of writing one yourself, then do an Internet search and you will be surprised to find tons of them to download and reuse…for ‘free’.



Watch my YouTube video: http://www.youtube.com/watch?v=fmnvX0lJg3Y 'Save money shopping on-line'.




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Source: http://hotnews.articlealley.com/build-wealth-using-optin-email-lists-1750563.html


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